Social Marketing

What is Social Marketing?

by Andy Pitt on August 26, 2010

Social marketing is becoming much more popular because of the popular social networking websites such as Twitter, Facebook and MySpace. You can use a social market to get people to visit your website

It is an extension of your corporate brand. You need to have the right individuals in place to evangelize and steward your brand. It is about identifying the specific target audience segment(s), describing the benefits you will offer, and the creating interventions that will influence or support the desired behaviour change.

It is no different from the other traditional marketing methods. This does not centralize the marketer but the target audiences or the general people or society instead, to benefit them greatly.

It is not the final solution for marketing and advertising, it’s simply another channel used to help get the message across. The reason it’s raved about so much is it’s cost, usually free or cost efficient. It is all about trust. For it to be effective consumers not only have to trust the brand, but social media as whole. Social marketing is just the latest in the long line of things that are supposed to be killing e-mail marketing. Spam was first, but didn’t succeed.

It is a concept and a structured practice which started more than three decades ago. It is the new search engine optimization.

It is a shiny new toy and almost everyone is wising up and getting involved, as they should. It is whenever more than two individuals collaborate online or offline for content generation and distribution. Social marketers harness the viral power of social networks in order to grow both the frequency and the reach of conversations exponentially.

Social marketing is maturing to the point where the mainstream is now transitioning from the trial-and-error tactical phase of the learning curve to the strategic phase. Marketers are learning to begin their social marketing initiatives by researching the medium and monitoring target audiences to determine realistic objectives. It is important because users take social networks seriously.

It is a very good marketing vehicle that could lead you to being indexed by major search engines such as Google, Yahoo, and MSN. It can be an enjoyable task since you get to meet a lot of people here and at the same time, you get to promote your business.

It is the future. It is a pliable approach, all the time more being used to attain and sustain activities related to a range of communal issues and topics. First, its main aim is to attain an exacting ‘social good’ (rather than marketable benefit) with exact behavioural goals clearly known and besieged. It is a process that applies marketing principles and techniques to create, communicate, and deliver value. It has become one of the most important aspects for marketing any online business.

Social Marketing is made up of many different aspects. The important thing to remember is that anyone wanting to earn money online should be prepared to invest the time and effort required to build a genuine business. It isn’t about flying solo, participate.

It is using social media to actually do what you want them to do.? Statistics show that Facebook is almost as big as Google in page views. It is gaining increasing attention and popularity in all the industries as they bring about great exposure to the brands promoted. Though it is becoming a much more popular marketing strategy, not everyone knows how to make use of social marketing strategies effectively.

It is a relatively new field in the internet marketing world. This tool (used on sites such as Facebook, Twitter, and LinkedIn) is growing exponentially daily in the online marketing field. Social Marketing is a relatively new form of online advertising and with Facebook now receiving more impressions per month than Google it may well be time for your company to make the leap into this new market. The social advertising model is fairly complex but shares many similarities with traditional online advertising models.

It is unobtrusive marketing. If you are too pushy and members begin to see you as a salesman type, they will probably remove you from their friend list. It is a process that can help in shifting the power balance by developing better informed, planned, executed and evaluated interventions and also by ensuring that all service provision is designed around the needs of citizens. It is a process by which commercial marketing techniques and principals are used to plan, implement, and evaluate programs designed to bring about change in health or social behaviours. The process can be adapted for any target audience, whether these include a community’s most needy or the individuals who serve them.

It is and should be a part of any serious businesses marketing and communications plan.

It is a complete process of creating and providing offerings, ideas, products and services that meet the needs of individuals and society. To do this social marketing uses commercial marketing principles such as the concepts of the 4Ps, market research, exchange, target audiences and segments.

Social marketing is not a new concept to building a business. Many people know it as public relations and even customer service. It is a term that seems to be on the tip of everyone’s tongue lately. Whether positive or negative conversation, it can’t be denied that the web is in the midst of an evolution right now. It is the next generation of marketing and it’s time for our industry to get on board! It’s time to get away from traditional marketing.


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