Facebook Advertising

What Is Facebook Advertising?

by Andy Pitt on October 14, 2010

Facebook advertising is still in its infancy and it will certainly grow. It is different to traditional online advertising like pay per click or banner advertising that most marketers are used to. If you apply the tips and tricks you have learned in traditional online marketing to Facebook marketing, you may not see very good results.

It is one of the most effective marketing tools available for companies today. With 500 million active users, you can target your market and take your message to the exact person you are trying to reach. It is still a relatively new offering and marketers are just beginning to understand how to use these advertisements most effectively. It is a cheap way to advertise your website or a product that you might want to promote.

It is an effective way of reaching out to potential customers because of the sheer volume of active users on that social networking site. The reach is global, and the potential is staggering if you consider the hundreds of millions of people actively engaged with Facebook. It is getting more popular now, and it can drive you some quality visitor to your website too.

It is much different to traditional advertising. If you are used to traditional advertising, it may take you a while to get used to advertising with social media sites. It is also better designed to support multiple campaigns.

Facebook advertising is a good opportunity for selling some products and services. It works well because the advertising is well targeted according to the gender, age and interests of the person. It is auction-based and keyword-targeted, and marketers can bid for impressions or clicks. It’s also at its core, like Google, a self-service platform designed so that the long tail of advertisers can take part at a minimal cost of entry.

It is similar to Google Adwords where advertisements are displayed to an audience that’s already interested in your business. It is very, very powerful in terms of targeting. You can choose to show your ad only to those who meet certain criteria: live in your city, are college graduates, and have “books” in their profile, for instance.

It is a kind of pay to click form of traffic. You can create any ads you want and then pay Facebook to display them for you. It is based on the personal information Facebook makes available to its advertisers.

Facebook advertising is a lot more network marketing and affiliate marketing friendly and that offers you a large edge over Google when searching for a PPC solution. Another good thing about Facebook is that you are able to target your advertising to a highly, highly targeted audience, a lot more so than Adwords. It is also coming of age after long being the preserve of spammers and it offers an unparalleled opportunity to target users based on demographic data, geographical location and personal interests. It is growing fast, and there is a lot of targeted traffic that you can tap into and sent them to your website and convert into sales. Huge conversion rate is expected from highly targeted web traffic.


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