Affiliate Marketing

What Is Affiliate Marketing?

by Andy Pitt on December 9, 2010

Affiliate marketing is the concept of empowering other business websites and Internet users to market your business to a new user base. It costs you nothing to place your advertising banners and links on another website (once they agree to become an affiliate!) and it costs the affiliate nothing to advertise your business – they can only earn! It is very much the now, not just the future. It is driven by entrepreneurs who are working at the edge of Internet marketing. Affiliates are often the first to take advantage of emerging trends and technologies.

It is the perfect way for webmasters to try to earn a little extra income from their websites. For those with no products or service, such as a hobby venture, and for those who would like to add products that go well with their own offerings, affiliate marketing is the ideal solution. It is the relationship between website owners and merchants whereby the merchant offers the website owner (affiliate) commission for linking to his/her merchant site. Affiliates send traffic to the merchant site through these affiliate links and the affiliate is rewarded each time a visitor converts to a sale (CPA) or lead (CPL). It is very easy because you do not have to create an actual product. You basically create a service in which you facilitate the connection between the buyer and the product, like a shopping cart.

It is definitely an excellent way to make money online but it’s highly competitive too. In order to be successful in it you need to know the market needs, learn how to promote products, what works and what doesn’t. It is when people who are not otherwise related to an ecommerce enterprise provide advertising on its behalf. It is hands down the best way to make money on the internet. As affiliate marketers, we are building a bridge between the customers and the producers.

Affiliate marketing is basically selling other peoples’ stuff in exchange for earning a commission on every product sold.It is a popular marketing model, using 3rd party websites to drive traffic to your website in return for a commission on any sales generated. It’s a low risk investment because, set-up and admin costs aside, you pay for sales, not clicks. It is the term used to describe a revenue-sharing plan where an online automated marketing program lets Webmasters place an advertiser’s banner ads or buttons on their own Web site. Webmasters will receive a referral fee or commission from conversions when a customer has clicked the affiliate link and performs the desired action, such as make a purchase or opt-in for downloads or newsletters on the advertiser’s site.

It is one of the branches that set it apart. This is one platform that can help you not only make money but also develop a full-fledged business that you can grow for years. It is all about vending out and advertising other people’s products. Certain online businesses even pay 50% if you sell their product. It is pay-per-performance marketing that involves relationship building and networking, social media, and other traditional internet marketing such as email, pay per click and search engine optimization. As an Affiliate Advertiser, you pay a commission for every sale or lead that is generated by your Affiliate Partners.

It is an excellent online sales instrument. Optimum campaign measurability, monitoring and management make it possible to continually optimise the programme and boost sales. It can provide the necessary tools for the creative and hardworking individual to venture out on their own.

It is a gold mine for those who know to work and monetize it in right way. It is one of the techniques knowledgeable Internet marketers can expand on the profitability of their websites.

It is a business you can start and work at home. It does require that you make a small investment in a website and website hosting. It is typically being run by affiliate networks and this affiliate networks are composed of two functional bodies, the group affiliates and the group merchants. Each has their special function and role when it comes to affiliate marketing. It isn’t hard; it just takes a little bit of work.

Affiliate marketing is not generally thought of as a legitimate business in a lot of circles, and until recently only a few colleges would touch on this subject. It is undergoing a phenomenal growth online in the last few years. It is successful business model if done right. An important component to affiliate marketing success is pre-selling. It is a brilliant way to begin earning on the Internet, for those of us who haven’t as yet got our own products. By becoming an Affiliate Marketer, this allows you to choose an Opportunity that you feel good about.


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{ 2 comments… read them below or add one }

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