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What Is A Blog?

by Andy Pitt on September 14, 2010

A blog is a kind of website whose content changes regularly. They are usually maintained by individuals, but there are many companies that now have blogs to share news and announcements. It can be simple to set up even for the technologically challenged. There are a number of free blogging services, and while these aren’t ideal for a business blog they offer a way to start. It is a frequently updated online personal journal or diary. It is a place to express yourself to the world.

It is literally a shortened term for “Web log”, meaning a log (or series) of entries that are available online. When many people think about them, they automatically think of an online diary, but they can take numerous other forms depending on their intended purpose. It is a short web log containing text, photos and/or links to other sites. The term is too broad to narrow down like you have done.

It is like an online journal. You can add photos or embed a video into your entries. It is a web publication which consists of a series of message posts (possibly with comments by visitors). They archive each post chronologically, with the most recent posts showing up at the top of the main page. It is a powerful communication tool. Your readers can easily catch up by going through the archives or browsing your tags cloud.

A blog is a great thing to have if you’re focused on SEO. It can be used to help a main website rank better in search engines simply due to increasing inbound links. It is a place for personal reflection, a place to take notes, share pictures, publish your movies, and anything else that you can dream. It belongs to you and you have the power to make it whatever you choose. It is just a means for delivery — a publishing platform. Blog software is lightweight and easy to use, and it has built-in reader-commenting abilities.

A blog is great for reacting immediately to trends and events, but should also be fun and a place where people can write more informally, sometimes about subjects not directly associated with the business. It is an online journal. Some people use it to post intimate, excruciatingly detailed information about their everyday lives. It is basically just a column or an opinion piece where a writer shares his thoughts on a certain subject. Some blogs cover a wide-range of topics and others are more specific.


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